Printing on Ceramics
- Four Color
Process - Iridescent Colors - Gold Techniques - Computer
Special Touches (etching, icing,
Decal imprinting offers many advantages and options over conventional direct screen
imprinting. Among these are:
1. With decals you can imprint a larger decorating area on many items.
This is especially true for mugs, tankards, and other handled items upon which the imprint
can be placed considerably closer to the handle.
2. Decals offer the ability to obtain finer detail in terms of screen
values. The maximum number of dots per inch (d.p.i.) for ceramic color decal screen
printing is 120 d.p.i. versus 40 d.p.i. for direct screen printing.
3. Registration between adjacent colors is more precise with decals than
with direct screen printing. The tolerance between direct screen printing colors is
generally +/- 1/16". Precision registration of +/- 1/64" means finer trap lines
and cleaner, crisper detail.
In addition, decals offer the opportunity to expand your product range within the same
promotional program by allowing you to use the same decals on different items. This works
great for continuity type programs or promotions requiring several different gift items
having the same imprint.
Once your decals are produced we can arrange to store them in a climate-controlled storage
facility until needed. Having your decals on hand, we can respond to your delivery
requirement with product shipped just a week after receipt of your release in most cases.
Once produced, your decals will be subject to a nominal decal production charge. Multiple
quantity decal pricing is available. However each item ordered must constitute a one case
When considering the same decoration for several different items within a decal program,
you may wish to consider the following: (1) Is the size of the decal
ordered appropriate for each of the items selected? A decal suitable for a shot glass
would probably be much too small for a tankard, for example. Perhaps more than one size
decal would be best; (2) Ceramic colors can change in appearance when
applied to different items. Generally a light color (usually white) background underlay
will provide the most brilliant imprint colors -- especially when applied to clear
glassware items or dark colored ware. Of course, the additional color will incur a slight
additional cost; or (3) Even under carefully controlled conditions,
decals have a maximum shelf life for best results. We recommend that the quantity of
decals ordered not exceed a six month usage requirement. Beyond six months we cannot
guarantee nor can we accept responsibility for the quality or usefulness of stored decals.
We use a unique four color process imprinting using high quality decals.
Four color process involves making computer separations from a customer's original full
color artwork, breaking down its full range of colors and tones into four basic colors.
Because of limitations of inorganic ceramic enamel materials, the reproduction of artwork
will vary somewhat from the original. This is caused primarily by the fact that the basic
magenta hue used in printing four color process on non-ceramic surfaces is not available
in the ceramic color palette.
Most items in our line can be imprinted using Four Color Process Decals. However, it
should be noted that ceramic imprint colors are most vivid when imprinted upon a white or
a very light colored background. On clear glassware or dark color glazed ceramic mugs a
white background underlay is recommended. This underlay is priced as an additional
ceramic imprint color.
Metallic gold or platinum can also be added as a highlight to enhance a four color process
decal. It is priced as an additional ceramic imprint color plus a small substitution
charge, based upon the area of coverage. Be sure to specify whether regular or microwave
safe metallic Gold (or Platinum) is required. For an upscale image, a matching halo, cap
band, or crown band is available at an additional charge.
Decals can be used to reproduce photographs, paintings, prints, product labels, and other
finely detailed multicolored materials.
Items decorated with our Four Color Process Decals offer the advertiser high perceived
value and make excellent corporate gifts, awards, and tokens of appreciation as
outstanding promotional products.
Iridescent inks are an affordable option. Iridescent inks are an incredible value
because the inks are priced the same as regular ceramic inks. Iridescent inks are best
accented on darker contrasting colored mugs. However, iridescent No. 2315-Copper is
acceptable and quite appealing for use on white mugs. No. 2308-Silver, No. 2303-Gold, and
No. 2315 Copper are ideal substitutes for precious metals and they are microwave
1. Iridescent Color Palette:
- No. 2303 - Gold
- No. 2308 - Silver
- No. 2311 - Green
- No. 2312 - Blue
- No. 2313 - Violet
- No. 2314 - Pink
- No. 2315 - Copper
2. Iridescent Color Blending
Iridescent color blending is the dramatic technique that creates a multiple color
imprint. Blending combines one or more iridescent inks to produce your own unique design.
Each imprint on an individual product is unique and varies slightly. This individual
imprint is the hallmark of a unique product that has its own "fingerprint".
Iridescent inks combined with ceramic inks and/or precious metal imprints is an exciting
process that creates an interesting and exciting look for any logo.
Iridescent blending is priced as a one color imprint in the normal manner and a blending
charge of $.40 per item. One (1) color artwork and one (1) color screen charge for the
multiple color blend is $42.50.
Iridescent imprint colors are available using our award winning decal process when it is
1. Iced 22K Gold
This new process is unique to our supplier and is a dramatic new look for enhancing a
22K Gold imprint. The gold is a raised imprint with texture. Iced 22K Gold may be used on
glass or ceramics and porcelains. It is priced as a two color imprint plus the normal 22K
Gold imprint charge. Icing adds $.40 to the normal per item pricing.
2. 22K Gold "Embossed" Effect-Glass
An award winning process of embossing (or coin effect) can be imprinted on glassware to
create this upscale image. It is priced as a two color imprint, plus the additional charge
for 22K Gold per side. This beautiful design is enhanced with an optional 22K Gold halo. A
22K Gold or Platinum embossing will incur two screen charges at $42.50.
Pinstripes continue to be a most popular choice to generate a classy look. Pinstripes
look best as a wrap-around imprint and a wrap-around in 22K Gold will incur a two sided or
double 22K Gold charge.
4. Iridescent Gold
Iridescent gold is an affordable option that looks great. Iridescent inks are an
incredible value because the inks are priced the same as regular ceramic inks. Iridescent
inks are best accented on darker contrasting colored mugs. Iridescent inks are a perfect
option or substitute for 22K Gold imprints to fit into your budget.
5. Microwave Resistant 22K Gold
This imprint is available for the user who desires microwave resistant imprints and yet
offers the elegance of 22K Gold. It is safe to put into a microwave. Microwave resistant
gold will fade under heavy handling and machine washing. Its unique formula means it won't
arc or spark in a microwave oven but maintains its beauty. You must specify microwave
resistant gold on purchase orders. Microwave resistance does vary in appearance and
brilliance from regular 22K Gold. For comparison to 22K Gold we suggest you request a
6. 22K Gold Halo
A 22K Gold or Platinum halo (regular or microwave safe) may be applied on the rim or on
top of most items.
7. 22K Gold Cap Band
A 22K Gold or Platinum 3/32" cap band (regular or microwave safe) may be applied
around the rim of most items.
8. 22K Gold Crown Band.
A 22K Gold band is the maximum in elegance. A 22K Gold or Platinum crown band (regular
or microwave safe) may be applied to most items. The metal is utilized on the outside, top
and inside of the item.
Essential & Educational Information Regarding Gold Techniques.
A. It is important to remember that 22K Gold or Platinum is different
from our ceramic inks. There are important art considerations that you may wish to
incorporate into your design. For example, in some instances 22K Gold or Platinum will
"bleed" more than ceramic inks and some art may not be suitable for 22K Gold.
B. We do not recommend putting 22K Gold over a ceramic color. Our
"embossed" or coin effect is a distinctly different decorating technique. The
embossed or coin effect is not available when using a decal.
C. The thinnest 22K Gold or Platinum regular line that can be imprinted
D. The thinnest 22K Gold or Platinum reversed line that may be imprinted
E. The smallest 22K Gold or Platinum screen pattern that can be imprinted
is 30 dots per square inch (D.P.I.).
F. The use of 22K Gold or Platinum options are available at a modest
extra charge (see General Information Page). The 22K Gold or Platinum imprint charge is in
direct correlation to the amount of coverage requested. The pricing listed for imprints in
General Information is based on up to 3 square inches of total coverage. For additional
imprint coverage exceeding the 3 square inches of 22K Gold or Platinum, please allow us to
review your art and render a quotation.
G. 22K Gold and Platinum are NOT dishwasher safe.
Our supplier uses and features "state-of-the-art" computer
generated graphics. Here's how it works and what it means to you:
Using the computer design technique enhances artwork dramatically. The skilled designers,
using the computer, can produce complex designs and patterned graphics. They can accent a
logo, feature it or even create it. The artwork is striking in its clarity and brilliance
of reproduction. The computer can take a logo and apply any of the following graphics:
step and repeat, repetitive copy, graduated lines, motion, 3-dimensional, reflective,
geometric, repetitive ascending shadow, spiral, or halftone. We have the latest in modern
We can quickly create images and design, add lettering, color, combine several images and
save the creation for use at a later date or to make quick alterations. If you need to
change or revise the artwork, it can be simply recalled and revised. Drawings can be made
with the ease and the speed of a computer with the control and detail of something
formerly done by hand. Camera-ready artwork can be made from rough sketches, a photograph,
a map or chart, a fax, a relatively low quality image or, of course, from scratch. The
artwork will be invoiced on a time-required basis.
Images can be sized to fit on any item. The system is flexible, fast and affordable. We're
pleased to offer this new technique to you to help promote concepts, ideas, images and of
1. Motion Graphics: This technique can be applied to create the illusion
2. Halftones: This popular computer graphic presentation is a percentage
of half tones that gives the multiple color image within a design that is actually one
3. Web Sites: This design combines a percentage of screen patterns in
multiple colors. Coffee mugs present the ideal opportunity to advertise your web site
4. Line Graphics: Using linear graphics is an effective tool to dramatize
your image or logo.
5. Step and Repeat Pattern: A step and repeat pattern is a unique way to
take advantage of the entire imprint area for logos.
6. Slanting Repetitive Copy: This process puts a new angle on a design
and generates the subliminal repetitive message.
7. Motion Ascending Graphics: The depicted computer graphic is combined
with a halftone to produce an effective visual presentation. The logo seems to gradually
fade up into the horizon.
8. Slanting Repetitive Copy
1. Satin Etch
Surface etch imprints are an affordable option in a ceramic color that creates the rich
appearance of etching. Surface etch imprints lend a high perceived value and incurs a one
color imprint charge.
Icing is a process that creates a raised imprint with texture. Icing may be added to
most any imprint color on your specified area within the design. It is microwave and
dishwasher safe. Each color of ice is an additional color charge of $.40. Price the
product in the normal manner by adding all the ink colors and add the additional cost for
icing. Of course icing is available with a 22K Gold or Platinum imprint.
3. Embossing Combination
This creative technique combines a ceramic satin etch imprint with an embossing ink to
generate this dramatic look. This process works best on glassware items. It is priced as a
two color imprint.
4. Color on Color
Color on color adds subtleties to the advertising message. Color on color may create an
embossed effect. Color on color is imprinting a ceramic ink that is as close as possible
to the product color. It is priced as an additional color. Color on color is most
effective when combined with other ceramic, metallic or iridescent colors.
Most of our glassware products can be single-etched for that upscale look of polish and
urbanity. Please mark your purchase order "SINGLE ETCH."
Individual names, individual proper names, or sayings can be applied and fired directly
onto most items in our full line catalog. Prices are in addition to regular prices.
7. Iridescent Blending
You may combine one or more iridescent inks to create your own creative result. Each
imprint is unique and has its own characteristics. Each piece will vary in appearance.
Blending is priced at $.40. Blending is a multiple color imprint for a one color